Major Marketing Strategies for Designers and Architects
Let us start with identifying and researching on the real projects as the first tip. One important thing in identifying the ideal project is to know the people who will lead you to them. You should start by doing some research on their social set up and organise on how you can meet with them. According to the expert’s success will be seen when you talk directly with the people you have already networked with. Not only that, but you can also talk to the people around places where your ideal clients like to hang around as a way of creating new leads.
Another important thing is to make your design more like a physical object. In this case, you will have to make sure that your design appears in every product that you are producing ranging from books, business cards, portfolio and many other things as well. With this you will be in a position to develop a large customer base who will help in marketing your designs. You should also go ahead and make your website easy to use where your clients will be able to navigate forward and backwards easily.
Besides, you should make sure that you follow up. Having received a large number of business cards from places and people you are networking with, it is important that you put them in your contact list. After that, you should make an initiative of constantly giving them updates on some of the important things just to make sure that they are intact. Besides, you should also include them in your mass mailing especially when you are giving updates on some occasions.
The other thing is to turn your firm into a brand. It is important that you decide on the projects that you would like your firm to be known for. As well as determining the expertise that you have in your office. As a result, you will be in a position to develop some unique that can only be provided in your firm. This is important since it will make you outdo your competitors and succeed in this industry.
Lastly, you should also look for speaking opportunities. Marketing by word of mouth is always successful being that you will be speaking to the people directly. This is important since this meeting is always flooded with a large number of people. Also, you will be in a position to meet clients with different potentials who are willing to work with you.